Laura’s Bakery is a gourmet food quality concept that combines a modern interpretation of a Danish bakery with a traditional French boulangerie.
Johannes Torpe Studios created an honest and raw aesthetic through the juxtaposition of modest and rugged materials; solid wood, concrete and subway tiles. These bare materials provide a foundation that places focus on the natural ingredients of the bread, sandwiches, pastries and juices.
The visual identity of Laura’s Bakery was completely conceptualized from start to finish; including interior design, graphics and packaging. All design elements contribute to the creation of a branded space and merge together to create one holistic eating experience.
Located in one of Copenhagen’s most popular attractions- the indoor market ‘Torvehallerne,’ Lauras is beautifully exposed to the public eye and is surrounded by many other high-quality stores which share the same desire to provide gourmet shopping experiences for the consumer.
Branded Space, Lauras Bakery, Copenhagen, 2010
